10 min read
James Lewis: May 5, 2026, 5:56:53 PM
AI tools, at-home diagnostics, and new DTP platforms—from LillyDirect and PfizerForAll, to TrumpRx and Cost Plus Drugs—are turning patients into their own advocates and...
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3 min read
Stephen Mitchell: Apr 30, 2026, 2:50:52 PM
Most pharma launches fail for strategic reasons, not scientific ones. Here's the planning shift that changes the outcome. The data should make every...
4 min read
Stephen Mitchell: Apr 15, 2026, 11:49:29 AM
The numbers don't lie—and right now, they're telling an uncomfortable story. Roughly two-thirds of new drug launches miss their first-year sales...
4 min read
James Lewis: Apr 6, 2026, 11:02:35 AM
From AI to unifying the HCP & DTC playbooks — innovation is driving change in the pharma marketing landscape On March 31, the pharma marketing world...
2 min read
Mike D'Ozzollinni: Mar 16, 2026, 11:00:00 AM
Designing Flexible, Data‑Rich HCP Experiences That Elevate Reach, Resilience, and Impact Hybrid speaker programs have moved from a tactical...
2 min read
Mike D'Ozzollinni: Mar 10, 2026, 11:00:44 AM
It's not if the unexpected strikes, it’s when. Resilience is not a nice-to-have in pharma speaker programs; it is the difference between scrambling...
3 min read
Ben Manning: Dec 19, 2025, 5:44:54 PM
Lessons from the 2025 ISMPP Academy in Boston Every publications manager knows the feeling: congress season is looming, insights are scattered across...
5 min read
Jennifer M. Barrett, MSc: Dec 1, 2025, 1:00:00 PM
Companies that recognize AI governance as a strategic capability rather than a compliance burden will capture disproportionate value.
2 min read
Rick Abbot: Nov 11, 2025, 7:38:01 PM
On October 23, I had the pleasure of joining fellow Medical Affairs leaders and innovators at the Medical Affairs Technology and Innovation...
3 min read
Kurt Mueller: Oct 31, 2025, 2:43:16 PM
AI-driven, “zero-click” search results have changed the game in the life sciences industry. Patients and clinicians increasingly turn to platforms...