4 min read
James Lewis: Apr 6, 2026 11:02:35 AM
From AI to unifying the HCP & DTC playbooks — innovation is driving change in the pharma marketing landscape On March 31, the pharma marketing world convened in New York City...
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2 min read
James Lewis: Jul 7, 2025 10:16:43 AM
Leading the charge for innovation within any company is no easy feat. Health care companies must constantly develop new ways to stay competitive in...
2 min read
James Lewis: Mar 7, 2024 9:15:00 AM
The rain couldn’t keep us away! The ViVE 2024 conference in Los Angeles was a convergence of digital health panels on stage, an active showcase...
2 min read
James Lewis: Apr 6, 2023 10:00:00 AM
I’ve finally dusted off my boots and recovered from the whirlwind that was ViVE 2023 in Nashville. Our team was in our element, as the hot topic...
3 min read
James Lewis: Feb 15, 2022 9:15:00 AM
In the transition to a new value-based, patient-centric health care model, hospitals and health care systems face several challenges. They’re...