News and perspectives

4 min read

What We Heard at MM+M Transform 2026

James Lewis: Apr 6, 2026 11:02:35 AM

From AI to unifying the HCP & DTC playbooks — innovation is driving change in the pharma marketing landscape On March 31, the pharma marketing world...

3 min read

From friction to focus: How publications teams can use AI today

Ben Manning: Dec 19, 2025 5:44:54 PM

Lessons from the 2025 ISMPP Academy in Boston Every publications manager knows the feeling: congress season is looming, insights are scattered across...

5 min read

The AI authenticity paradox: How pharma can embrace generative AI without losing human trust

Jennifer M. Barrett, MSc: Dec 1, 2025 1:00:00 PM

Companies that recognize AI governance as a strategic capability rather than a compliance burden will capture disproportionate value.

3 min read

The search game already changed: What are the new keys to being discovered online?

Kurt Mueller: Oct 31, 2025 2:43:16 PM

AI-driven, “zero-click” search results have changed the game in the life sciences industry. Patients and clinicians increasingly turn to platforms...

1 min read

Using AI to Advance Health Care: Boundless Featured in New Bestselling Book

Woven Insights: Jul 29, 2025 7:09:20 PM

2 min read

Creating Accurate Plain Language Summaries With Artificial Intelligence

Woven Insights: Dec 10, 2024 12:00:00 PM

Plain language summaries (PLS) make research more understandable to non-experts,1 increase engagement in healthcare,1 and can be written at a reading...

4 min read

AI in health care: Navigating the balance of ethics and innovation

Woven Insights: Dec 6, 2023 10:45:00 AM

The continuous development of Artificial Intelligence (AI) has immense potential to optimize and enhance health care operations and outcomes. However...

4 min read

Harnessing the Power of AI in Health Care

Artificial intelligence (AI) is rapidly transforming nearly every industry, and health care is no exception. AI has the potential to revolutionize...