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Articles and insights from the collective.

AI

3 min read

From friction to focus: How publications teams can use AI today

Lessons from the 2025 ISMPP Academy in Boston Every publications manager knows the feeling: congress season is looming, insights are scattered across...

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5 min read

The AI authenticity paradox: How pharma can embrace generative AI without losing human trust

Companies that recognize AI governance as a strategic capability rather than a compliance burden will capture disproportionate value.

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3 min read

The search game already changed: What are the new keys to being discovered online?

AI-driven, “zero-click” search results have changed the game in the life sciences industry. Patients and clinicians increasingly turn to platforms...

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2 min read

Creating Accurate Plain Language Summaries With Artificial Intelligence

Plain language summaries (PLS) make research more understandable to non-experts,1 increase engagement in healthcare,1 and can be written at a reading...

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4 min read

AI in health care: Navigating the balance of ethics and innovation

The continuous development of Artificial Intelligence (AI) has immense potential to optimize and enhance health care operations and outcomes. However...

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4 min read

Harnessing the Power of AI in Health Care

Artificial intelligence (AI) is rapidly transforming nearly every industry, and health care is no exception. AI has the potential to revolutionize...

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