2 min read
Why Storytelling Matters in Scientific Communications
Scientific communication is getting, more challenging. The data is more complex, and health care professionals (HCPs) have less time to review it....
2 min read
Scientific communication is getting, more challenging. The data is more complex, and health care professionals (HCPs) have less time to review it....
2 min read
1. How does scientific storytelling make complex data easier to understand? Scientific storytelling forces teams to decide what is most important in...
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At the 2026 ISMPP Annual Meeting in Washington, DC, one theme kept surfacing in conversations across the publications community: storytelling. It has...
3 min read
Lessons from the 2025 ISMPP Academy in Boston Every publications manager knows the feeling: congress season is looming, insights are scattered across...
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The Metrics That Matter: Rethinking Scientific Publications Performance For years, the success of scientific publications programs in the life...
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Why “getting it done” isn’t good enough anymore In medical and scientific communications, the bar for agency performance has always been a moving...
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Plain language summaries (PLS) make research more understandable to non-experts,1 increase engagement in healthcare,1 and can be written at a reading...