News and perspectives

Articles and insights from the collective.

promo marketing

Image of woman looking through blinds

3 min read

Why your brand plan can't see what's killing it

Picture of Stephen Mitchell Stephen Mitchell: Apr 30, 2026 2:50:52 PM

Most pharma launches fail for strategic reasons, not scientific ones. Here's the planning shift that changes the outcome. The data should make every...

advertising promo marketing brand planning
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The Woven team participated in a panel at the 2026 MM+M Transform conference.

4 min read

What We Heard at MM+M Transform 2026

Picture of James Lewis James Lewis: Apr 6, 2026 11:02:35 AM

From AI to unifying the HCP & DTC playbooks — innovation is driving change in the pharma marketing landscape On March 31, the pharma marketing world...

AI promo marketing DTC
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