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News and perspectives

Articles and insights from the collective.

3 min read

From friction to focus: How publications teams can use AI today

Lessons from the 2025 ISMPP Academy in Boston Every publications manager knows the feeling: congress season is looming, insights are scattered across slide decks and CRM...

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5 min read

The AI authenticity paradox: How pharma can embrace generative AI without losing human trust

Companies that recognize AI governance as a strategic capability rather than a compliance burden will capture disproportionate value.

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Picture of the John Hancock building in Boston

2 min read

Measuring what matters: My takeaways from the MAPS Medical Affairs Technology & Innovation Symposium

On October 23, I had the pleasure of joining fellow Medical Affairs leaders and innovators at the Medical Affairs Technology and Innovation...

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3 min read

The search game already changed: What are the new keys to being discovered online?

AI-driven, “zero-click” search results have changed the game in the life sciences industry. Patients and clinicians increasingly turn to platforms...

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1 min read

There is hope: Supporting the 988 Suicide & Crisis Lifeline

September is Suicide Prevention Awareness Month, a time to unite around a critical cause: breaking the stigma of mental health and reminding people...

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Measurement image for publication KPIs

3 min read

Three modern ways to measure publications impact (and how to use them)

Beyond the usual: Advanced metrics for scientific publications

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2 min read

Unlocking the Full Value of Medical Congresses

Every major medical congress delivers a tidal wave of scientific content: posters, podium presentations, symposia, and more. For biopharmaceutical...

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2 min read

Measuring Publications Performance Isn't What You Think It Is

The Metrics That Matter: Rethinking Scientific Publications Performance For years, the success of scientific publications programs in the life...

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2 min read

Raising the Bar: The New Standard for Scientific Communications Agencies

Why “Getting It Done” Isn’t Good Enough Anymore In medical and scientific communications, the bar for agency performance has always been a moving...

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