Stephen Mitchell

3 min read

Why your brand plan can't see what's killing it

Stephen Mitchell: Apr 30, 2026 2:50:52 PM

Most pharma launches fail for strategic reasons, not scientific ones. Here's the planning shift that changes the outcome. The data should make every commercial leader...

advertising promo marketing brand planning

4 min read

The stakes have never been higher. Is your brand plan built to win?

Stephen Mitchell: Apr 15, 2026 11:49:29 AM

The numbers don't lie—and right now, they're telling an uncomfortable story. Roughly two-thirds of new drug launches miss their first-year sales...

commercial strategy brand planning