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Rick Abbot: May 20, 2026 3:56:18 PM
At the 2026 ISMPP Annual Meeting in Washington, DC, one theme kept surfacing in conversations across the publications community: storytelling. It has become a critical way to...
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Rick Abbot: Nov 11, 2025 7:38:01 PM
On October 23, I had the pleasure of joining fellow Medical Affairs leaders and innovators at the Medical Affairs Technology and Innovation...
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Rick Abbot: Jul 28, 2025 6:21:49 PM
Every major medical congress delivers a tidal wave of scientific content: posters, podium presentations, symposia, and more. For biopharmaceutical...
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Rick Abbot: Jul 21, 2025 8:02:52 PM
The Metrics That Matter: Rethinking Scientific Publications Performance For years, the success of scientific publications programs in the life...
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Rick Abbot: Jul 14, 2025 2:17:47 PM
Why “getting it done” isn’t good enough anymore In medical and scientific communications, the bar for agency performance has always been a moving...