News and perspectives

Articles and insights from the collective.

1 min read

There is hope: Supporting the 988 Suicide & Crisis Lifeline

September is Suicide Prevention Awareness Month, a time to unite around a critical cause: breaking the stigma of mental health and reminding people that support is always...

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Measurement image for publication KPIs

3 min read

Three modern ways to measure publications impact (and how to use them)

Beyond the usual: Advanced metrics for scientific publications

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2 min read

Unlocking the Full Value of Medical Congresses

Every major medical congress delivers a tidal wave of scientific content: posters, podium presentations, symposia, and more. For biopharmaceutical...

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2 min read

Measuring Publications Performance Isn't What You Think It Is

The Metrics That Matter: Rethinking Scientific Publications Performance For years, the success of scientific publications programs in the life...

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2 min read

Raising the Bar: The New Standard for Scientific Communications Agencies

Why “Getting It Done” Isn’t Good Enough Anymore In medical and scientific communications, the bar for agency performance has always been a moving...

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2 min read

External Innovation: The Value of Partnering with an Ecosystem

Leading the charge for innovation within any company is no easy feat. Health care companies must constantly develop new ways to stay competitive in...

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3 min read

Demand-Driven Innovation: A Problem-First Approach to Solving Customer Pain Points

Innovation and creativity are at the heart of any groundbreaking health care product or solution. However, the process for innovation needs to be...

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6 min read

Developing and Delivering Value Through Startup Partnerships

During our Innovation Summit in collaboration with Emory Healthcare, we conducted an interactive panel with five startup leaders who discussed their...

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3 min read

Can a formal needs assessment simplify speaker bureau compliance?

In the biopharmaceutical industry, phases of innovation and change are often driven by regulatory action. The Office of the Inspector General’s (OIG)...

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