News and perspectives

Articles and insights from the collective.

Omnichannel webinar title slide

4 min read

From omnichannel "talk" to omnichannel "action" in Medical Affairs

We all know omnichannel is an important part of reaching as broad an audience as possible to educate providers. But knowing that doesn't get you any closer to an actual...

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Coordinating a handoff

2 min read

FAQ: Omnichannel in Medical Affairs

1. What’s the difference between multichannel and omnichannel in Medical Affairs? Multichannel means pushing essentially the same message through...

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Collaborating with MARIO from Woven Health Collective

1 min read

Agentic development: How Woven accelerates MLR-ready digital builds

MARIO reduces dev time and strengthens collaboration Woven MARIO (Multi-Agent Rapid Intelligent Output) is a proprietary agentic process that takes...

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Woman reading a manuscript

2 min read

Why Storytelling Matters in Scientific Communications

Scientific communication is getting, more challenging. The data is more complex, and health care professionals (HCPs) have less time to review it....

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Mental health article cover image

2 min read

Sometimes care starts with simply checking in

Sometimes care really does start with simply checking in—with yourself, and with the people around you.

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Frequently Asked Questions Image

2 min read

FAQ: 9 Ways Storytelling Improves Medical and Scientific Communications

1. How does scientific storytelling make complex data easier to understand? Scientific storytelling forces teams to decide what is most important in...

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2 min read

What we carry isn't always easy to see

When it comes to mental health, what we carry is not always easy to see. Some days it looks like being quieter than usual, turning inward instead of...

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2 min read

ISMPP 2026: From Manuscripts to Narrative Ecosystems

At the 2026 ISMPP Annual Meeting in Washington, DC, one theme kept surfacing in conversations across the publications community: storytelling. It has...

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we all carry it

3 min read

We all carry it: Rethinking how we see mental health

Mental health doesn’t always look the way people expect it to. Sometimes it’s obvious. More often, it isn’t. It can show up quietly in the middle of...

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Woman using phone to do health research

10 min read

The rise of the AI-empowered patient: How direct-to-patient models will rewrite pharma commercialization

AI tools, at-home diagnostics, and new DTP platforms—from LillyDirect and PfizerForAll, to TrumpRx and Cost Plus Drugs—are turning patients into...

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