2 min read
Trish Doolin: Jun 3, 2026 10:00:00 AM
Scientific communication is getting, more challenging. The data is more complex, and health care professionals (HCPs) have less time to review it. Storytelling is not about...
Read More
2 min read
Woven Insights: May 28, 2026 1:21:18 PM
Sometimes care really does start with simply checking in—with yourself, and with the people around you.
2 min read
Woven Insights: May 27, 2026 10:00:01 AM
1. How does scientific storytelling make complex data easier to understand? Scientific storytelling forces teams to decide what is most important in...
2 min read
Woven Insights: May 21, 2026 2:18:22 PM
When it comes to mental health, what we carry is not always easy to see. Some days it looks like being quieter than usual, turning inward instead of...
2 min read
Rick Abbot: May 20, 2026 3:56:18 PM
At the 2026 ISMPP Annual Meeting in Washington, DC, one theme kept surfacing in conversations across the publications community: storytelling. It has...
3 min read
Woven Insights: May 13, 2026 11:37:26 AM
Mental health doesn’t always look the way people expect it to. Sometimes it’s obvious. More often, it isn’t. It can show up quietly in the middle of...
10 min read
James Lewis: May 5, 2026 5:56:53 PM
AI tools, at-home diagnostics, and new DTP platforms—from LillyDirect and PfizerForAll, to TrumpRx and Cost Plus Drugs—are turning patients into...
3 min read
Stephen Mitchell: Apr 30, 2026 2:50:52 PM
Most pharma launches fail for strategic reasons, not scientific ones. Here's the planning shift that changes the outcome. The data should make every...
4 min read
Stephen Mitchell: Apr 15, 2026 11:49:29 AM
The numbers don't lie—and right now, they're telling an uncomfortable story. Roughly two-thirds of new drug launches miss their first-year sales...
4 min read
James Lewis: Apr 6, 2026 11:02:35 AM
From AI to unifying the HCP & DTC playbooks — innovation is driving change in the pharma marketing landscape On March 31, the pharma marketing world...