Vin Keane

As a marketing leader at Woven, I focus on advancing digital strategy and content performance through data-driven marketing initiatives. I bring deep experience in optimizing campaigns, expanding audience engagement, and implementing innovative technologies to enhance marketing impact and efficiency. My work includes improving email performance, building scalable in-house content studios, managing tradeshow and event presence, and developing integrated reporting systems that connect campaign outcomes to ROI. I also oversee the use of cloud-based platforms and creative tools, including Adobe Creative Cloud, HubSpot, and AI-driven content systems, to streamline workflows and strengthen brand communication. I’m passionate about fostering collaboration across teams and partners to deliver meaningful, measurable results that support our mission and growth.

Picture of a corporate man and woman discussing soft skills training

4 min read

Why pharma L&D needs a focus on soft skills now and for tomorrow

A pharmaceutical representative can explain a trial endpoint accurately and still miss the question an HCP needs answered. A launch team can know its milestones and still...

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People practicing yoga on La Jolla, CA

2 min read

Data Discipline Drives Speaker Program Success

Three takeaways from the 2026 Informa Speaker Programs West conference

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