News and Perspectives | Kurt Mueller

2 min read

FAQ: Omnichannel in Medical Affairs

Kurt Mueller: Jul 20, 2026 6:59:23 PM

1. What’s the difference between multichannel and omnichannel in Medical Affairs? Multichannel means pushing essentially the same message through different channels (for...

medical affairs omnichannel

3 min read

The search game already changed: What are the new keys to being discovered online?

Kurt Mueller: Oct 31, 2025 2:43:16 PM

AI-driven, “zero-click” search results have changed the game in the life sciences industry. Patients and clinicians increasingly turn to platforms...