News and perspectives

Articles and insights from the collective.

Picture of the John Hancock building in Boston

2 min read

Measuring what matters: My takeaways from the MAPS Medical Affairs Technology & Innovation Symposium

On October 23, I had the pleasure of joining fellow Medical Affairs leaders and innovators at the Medical Affairs Technology and Innovation Symposium, hosted by the MAPS...

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3 min read

The search game already changed: What are the new keys to being discovered online?

AI-driven, “zero-click” search results have changed the game in the life sciences industry. Patients and clinicians increasingly turn to platforms...

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1 min read

There is hope: Supporting the 988 Suicide & Crisis Lifeline

September is Suicide Prevention Awareness Month, a time to unite around a critical cause: breaking the stigma of mental health and reminding people...

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Measurement image for publication KPIs

3 min read

Three modern ways to measure publications impact (and how to use them)

Beyond the usual: Advanced metrics for scientific publications

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2 min read

Unlocking the Full Value of Medical Congresses

Every major medical congress delivers a tidal wave of scientific content: posters, podium presentations, symposia, and more. For biopharmaceutical...

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2 min read

Measuring Publications Performance Isn't What You Think It Is

The Metrics That Matter: Rethinking Scientific Publications Performance For years, the success of scientific publications programs in the life...

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2 min read

Raising the Bar: The New Standard for Scientific Communications Agencies

Why “Getting It Done” Isn’t Good Enough Anymore In medical and scientific communications, the bar for agency performance has always been a moving...

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2 min read

External Innovation: The Value of Partnering with an Ecosystem

Leading the charge for innovation within any company is no easy feat. Health care companies must constantly develop new ways to stay competitive in...

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3 min read

Demand-Driven Innovation: A Problem-First Approach to Solving Customer Pain Points

Innovation and creativity are at the heart of any groundbreaking health care product or solution. However, the process for innovation needs to be...

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