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Woven Insights: May 27, 2026 10:00:01 AM
1. How does scientific storytelling make complex data easier to understand? Scientific storytelling forces teams to decide what is most important in the data and present it...
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Woven Insights: May 21, 2026 2:18:22 PM
When it comes to mental health, what we carry is not always easy to see. Some days it looks like being quieter than usual, turning inward instead of...
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Rick Abbot: May 20, 2026 3:56:18 PM
At the 2026 ISMPP Annual Meeting in Washington, DC, one theme kept surfacing in conversations across the publications community: storytelling. It has...
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Woven Insights: May 13, 2026 11:37:26 AM
Mental health doesn’t always look the way people expect it to. Sometimes it’s obvious. More often, it isn’t. It can show up quietly in the middle of...
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James Lewis: May 5, 2026 5:56:53 PM
AI tools, at-home diagnostics, and new DTP platforms—from LillyDirect and PfizerForAll, to TrumpRx and Cost Plus Drugs—are turning patients into...
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Stephen Mitchell: Apr 30, 2026 2:50:52 PM
Most pharma launches fail for strategic reasons, not scientific ones. Here's the planning shift that changes the outcome. The data should make every...
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Stephen Mitchell: Apr 15, 2026 11:49:29 AM
The numbers don't lie—and right now, they're telling an uncomfortable story. Roughly two-thirds of new drug launches miss their first-year sales...
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James Lewis: Apr 6, 2026 11:02:35 AM
From AI to unifying the HCP & DTC playbooks — innovation is driving change in the pharma marketing landscape On March 31, the pharma marketing world...
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Mike D'Ozzollinni: Mar 16, 2026 11:00:00 AM
Designing Flexible, Data‑Rich HCP Experiences That Elevate Reach, Resilience, and Impact Hybrid speaker programs have moved from a tactical...
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Mike D'Ozzollinni: Mar 10, 2026 11:00:44 AM
It's not if the unexpected strikes, it’s when. Resilience is not a nice-to-have in pharma speaker programs; it is the difference between scrambling...