News and perspectives

Articles and insights from the collective.

strategy

Woman using phone to do health research

10 min read

The rise of the AI-empowered patient: How direct-to-patient models will rewrite pharma commercialization

AI tools, at-home diagnostics, and new DTP platforms—from LillyDirect and PfizerForAll, to TrumpRx and Cost Plus Drugs—are turning patients into...

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2 min read

External Innovation: The Value of Partnering with an Ecosystem

Leading the charge for innovation within any company is no easy feat. Health care companies must constantly develop new ways to stay competitive in...

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3 min read

Demand-Driven Innovation: A Problem-First Approach to Solving Customer Pain Points

Innovation and creativity are at the heart of any groundbreaking health care product or solution. However, the process for innovation needs to be...

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6 min read

Developing and Delivering Value Through Startup Partnerships

During our Innovation Summit in collaboration with Emory Healthcare, we conducted an interactive panel with five startup leaders who discussed their...

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Los Angeles Skyline at Sunset

2 min read

Key takeaways from ViVE 2024: Navigating the digital health frontier

The rain couldn’t keep us away! The ViVE 2024 conference in Los Angeles was a convergence of digital health panels on stage, an active showcase...

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3 min read

Partnering for success in health care: A path to better patient outcomes

In the complex world of health care, no single entity can provide comprehensive care across the patient journey continuum; however, many aspects of...

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2 min read

Tech innovations in opioid care: Closing the gaps

The Innovator Spotlight Series features thought-provoking discussions highlighting diverse areas of health care innovation. Today’s focus we are...

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6 min read

Opioid harm reduction in Atlanta: The Addiction Alliance of Georgia story

In this interview, we feature Emory Healthcare’s Dr. Justine Welsh, a child/adolescent and adult addiction psychiatrist, Director of the Emory...

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4 min read

AI in health care: Navigating the balance of ethics and innovation

The continuous development of Artificial Intelligence (AI) has immense potential to optimize and enhance health care operations and outcomes. However...

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4 min read

Scaling opioid safety: MetroHealth’s Project DAWN in Cleveland

The Innovator Spotlight Series features thought-provoking discussions highlighting diverse areas of health care innovation. In the first of three...

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