Why “Getting It Done” Isn’t Good Enough Anymore
In medical and scientific communications, the bar for agency performance has always been a moving target. Often success is measured in tiers:
- Tier 1: “Did it get done?”
When timelines are compressed and circumstances are unpredictable, simply delivering what’s needed, and hopefully on time, can feel like a win. We’ve all seen the “done, but not done well” scenario. The project is finished but nobody’s overly proud of it, and everyone’s a little worse for wear.
- Tier 2: “Done and done well.”
Here, quality enters the equation. The outputs are strong, the client experience is positive, and the team can stand behind the work. But if this comes at the cost of burning out your team and partners, it’s a short-term gain with long-term consequences for everyone.
But the world has changed. Life sciences companies are demanding more from their agency partners, and rightly so. The new standard is clear: Projects must be done, done well, and most importantly,
deliver measurable impact for the intended audience and, ultimately, for patient care.
The Old Adage: “Fast, Good, and Cheap: Pick Two”
There’s a saying in agency life: you can have something fast, good, or cheap. Pick any two. In the past, this was a hard truth. But with the right partner, and the right technology, it’s possible to deliver all three without compromise.
What Does It Takes to Meet the Raised Bar?
- Commitment to Higher Standards
First, an agency must choose to raise the bar for itself. At Woven Health Collective, we see this as a promise to our clients and our team. We refuse to settle for “just getting it done.” We aim for excellence and impact, every time.
- Integrated, In-House Expertise
Meeting this new standard requires more than just turning the crank.1 It demands a blend of:
- Seasoned Communications Professionals: To craft clear, accurate, and compelling scientific content
- Technology: To streamline workflows, enable smarter analytics, and ensure scalability
- Innovation Discipline: Each solution should directly support strategic goals rather than being implemented for novelty or trendiness.
- Futureproofing Through Collaboration
Technology evolves quickly. Agencies that thrive are those who can adapt and integrate new tools while maintaining compliance, quality, and client trust. This means ongoing training, cross-functional teamwork, and a willingness to challenge the status quo.
Woven: Raising the Bar on Ourselves
At Woven, we don’t just meet expectations. We set new ones. Our teams are obsessed with the details but understand the bigger picture: enabling better patient care through impactful scientific communications. We bring together expertise, technology, strategy, and creativity to deliver work that’s fast, good, cost-effective, and above all, meaningful.
Ready to work with a partner who’s committed to raising the bar? Let’s talk.
-Rick
Reference
1. Holford D, Fasce A, Tapper K, et al. Science Communication as a Collective Intelligence Endeavor: A Manifesto and Examples for Implementation. Sci Commun. 2023;45(4):539-554. doi:10.1177/10755470231162634