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Recent Articles
2 min read

ISMPP 2026: From Manuscripts to Narrative Ecosystems

Rick Abbot: May 20, 2026

At the 2026 ISMPP Annual Meeting in Washington, DC, one theme kept surfacing in conversations across the publications...
3 min read

We all carry it: Rethinking how we see mental health

Woven Insights: May 13, 2026

Mental health doesn’t always look the way people expect it to. Sometimes it’s obvious. More often, it isn’t. It can...
10 min read

The rise of the AI-empowered patient: How direct-to-patient models will rewrite pharma commercialization

James Lewis: May 5, 2026

AI tools, at-home diagnostics, and new DTP platforms—from LillyDirect and PfizerForAll, to TrumpRx and Cost Plus...

Recent Case Studies
2 min read

New Market Entry Strategy

Woven Insights: Sep 30, 2025

Navigating the complexities of a product launch, especially for IBD therapeutics, demands a disciplined approach that...
2 min read

Revolutionizing Teamwork: How XFTengage Transforms Cross-Functional Collaboration

Woven Insights: Aug 27, 2025

Woven Health Collective partnered with argenx to address one of the most critical challenges facing modern...
2 min read

Beaming with Innovation

Woven Insights: Aug 13, 2025

Holograms Empowered Health Care Heroes and Transformed Conference Engagement During a national conference in 2024, the...