Traditional metrics like impressions, downloads, and citations are no longer enough to capture the true impact of scientific publications. Today, biopharmaceutical companies need sharper tools to understand how their research is discovered, surfaced, and reused across the digital landscape. Here are three modern measurement techniques that can transform your publications strategy, and how Woven Health Collective can put them into practice for you.
Google Trends lets you track how often specific terms are searched on Google over time and across regions. For publications planners, this provides a window into public and professional interest in a disease state, therapeutic category, or scientific concept.
Scientific terms may have low overall search volume, and results can be extremely sensitive to the exact wording you use.2 That’s why Woven’s Data and Analytics team collaborates with our scientific communications experts to select the right terms and interpret the data in context, ensuring the insights are relevant and actionable.
As large language models (LLMs) like ChatGPT, Gemini, and Perplexity become primary gateways to information, it’s crucial to know if and how your publications are being cited or summarized by these tools. The challenge is that users may get answers directly from the AI, bypassing your original source and reducing the perceived distribution of the content.
Much like the rise of smartphones required web designers to change their approach to user interface, LLMs will change content organization to favor AI ingestion. Generative Engine Optimization (GEO) is an emerging set of techniques to proactively format content for ingestion and use by AI models.
Directly measuring publication citations in LLM outputs can further quantify the reach of content, expose GEO opportunities, and help define user preferences. These practices are still evolving, but tracking referral traffic and engagement from AI tools is a practical first step. Woven’s analytics team can help set up, manage, and interpret these reports, ensuring you understand your content’s reach in the AI era.
The true influence of a publication is often seen in how it is reused in presentations, third-party reports, educational materials, and derivative works.
There is no universal standard for tracking content reuse, especially for non-traditional formats. So manual and automated methods must be combined. Woven offers solutions to help clients map the full journey of their scientific content, from publication to real-world adoption.
At Woven Health Collective, we integrate these advanced measurement techniques into your publications strategy from the start. Our team combines scientific expertise with data analytics to ensure you not only publish but truly understand and amplify your impact.
If you’d like to learn more, we are always happy to talk and share our experiences. Email me at christy.king@wovenhc.com, and we can find a time to meet.