90 Days in 90 Seconds

The Story Behind our Transformation

Our journey to rebrand was inspired by transformation, not just of the company, but of our identity. Over the past few years, we’ve grown significantly, acquiring new capabilities and expanding our focus far beyond our original roots as a medical communications agency. With this evolution came the need for a brand that could fully reflect who we are today: a connected, full-service agency ready for what comes next.

The rebranding process was collaborative, immersive, and deliberate. From day one, our team was hands-on, literally surrounding themselves with printed competitor websites, mood boards pinned to walls, and spirited discussions that helped uncover what truly makes us unique. We wanted to ensure that our new brand wasn’t just visually compelling, but meaningful at its core.

One of the most defining moments in naming the new brand came in an unexpected place. Dennis Leahy, Woven's Chief Creative Officer, was on a long road bike ride. As he looked down at the carbon-fiber bike frame, the word Woven came to mind. The strength and flexibility of the bike came not from one single strand, but from many strands intricately woven together. It was a perfect metaphor for who we are: a team made stronger by the sum of its parts.

That metaphor found a powerful visual echo in something as simple as a basket sitting on the table. Made of individual blades of grass, each strong in its own right, the basket became even stronger when those strands were woven together, strong enough to carry bricks. It was a visual that stuck with the team, anchoring their conviction in the new name.

From that moment on, we leaned into the idea of connection, not just in our name, but in every element of the new brand. The voice and tone of Woven had to feel inviting, empathetic, and above all, connected, a reflection of how we work and how we show up for our clients.

Our visual identity came together just as intentionally. The team embraced a vibrant, extended color palette that captures our energy and gives us the flexibility to support every part of the business. Even the icons throughout our brand were thoughtfully designed, pulling cues from the curves and angles of our new logo’s “W.”

In the end, Woven became more than just a name or a look. It became a brand that feels as bold, human, and purposeful as the people behind it. And we couldn’t be more excited to share it with the world.