Building the Bridge:

How Biopharma Field Teams Can Thrive in a Changing Health Care World

The biopharma industry is experiencing a transformation, driven by digital disruption, consolidation, and rising expectations. This report explains why traditional HCP engagement models are not sufficient.

One Size No Longer Fits All:

Exploring the shift to precision-based therapies

Personalized medicine plays a critical role in chronic disease management, oncology, and rare genetic disorders. Access the latest perspectives on how technological advancements in genomics, AI, and digital health are revolutionizing patient care.

Tuning Into Patients:

Analysis of Patient Involvement as Authors or Contributors in Medical Research

Presented at the 2025 ISMPP Annual Meeting, this study aims to evaluate the frequency of patient perspective publications that document patient involvement.

AI’s Current Impact on Medical Affairs

Peer insights on the current state of AI in Medical Affairs from the October 2024 Medical Affairs Xcellence Summit.

Generative AI applications in healthcare and life sciences

Generative AI is experiencing exponential growth across various industries, particularly in health care and life sciences, driven by its ability to scale operations and realize cost synergies.