Biopharma speaker programs are a unique and valuable channel to engage with health care providers (HCP), share important product information, and drive brand awareness.
As part of managing a speaker program where thought leaders can share clinical insights and product information, pharmaceutical companies need to develop top-tier content and align engagement strategies with HCP preferences, while navigating rising costs and shrinking budgets.
managing resource constraints
Pharma marketing departments are facing shrinking teams and a high volume of programs, while also dealing with resource constraints.
increased their paid speaker programs.1
per year was the preferred meeting frequency for HCP speakers.2
increase in the cost of meetings and events in 2025.3
shifting expectations
A successful speaker program has always focused on providing captivating, accessible content that resonates but one-size-fits-all messaging will not meet expectations. HCPs want engaging and educational experiences that include ongoing collaboration and communication from pharmaceutical teams.2 Live, virtual, and hybrid events each offer unique strengths; optimizing value depends on letting each format play to its advantages rather than trying to replicate one across another.
of physicians want to increase the share of virtual interactions with pharma companies.5
prefer a scheduled webinar.5
of HCPs felt clinical skills sessions would optimize in-person events.6
moving from concept to execution
A successful speaker bureau can help pharma companies generate revenue, build brand awareness, support product education, collect market feedback, and enhance market access. It takes a lot of effort behind the scenes to execute a successful program.4
What’s more, fragmented workflows, redundant training and frequent regulatory changes can complicate the process and reduce HCP engagement.
prioritizing compliance
Pharma speaker programs are under intense regulatory scrutiny and biopharma companies face steep fines and penalties for noncompliance. A compliant speaker program includes qualified speakers and meaningful educational programming, venues that adhere to industry codes of ethics and regular audits, and risk assessments to ensure compliance.7
Through cutting-edge CMGO technology, Woven Health Collective offers efficient methods for ensuring compliance.
breaking down the details
$
5057
Industry average cost per live (out-of-office) program.8 Out-of-pocket costs vary by region, venues, and number of attendees.
5x—
10
x
Increase in speaker program expenses for in-person events compared to a less immersive virtual event.9
60
%
HCPs that prefer learning about new therapeutic options during in-person meetings.5
enabling success
Woven delivers successful peer-to-peer programs by integrating scientific rigor, operational excellence, and purpose-built technology to create compliant, measurable, and impactful educational experiences that drive meaningful HCP engagement. CMGO, our secure, cloud-based platform, transforms speaker bureau management with features designed specifically for the life sciences industry.
Petrus, C., Lam, H. “Considerations for Planning Effective and Appealing Advisory Boards and Other Small-Group Meetings with Health Care Providers: Importance of Participant Preferences. Springer Nature. https://link.springer.com/article/10.1007/s40290-024-00531-0. June 28, 2024.
