Generative Value:
Leveraging AI for Efficient Speaker Programs, Training, and Insights
Generative AI has come a long way in the past year, moving from theoretical hype to practical value. In this on-demand webinar, Bart Zoni sets the stage by demonstrating various AI models using some typical medical communications scenarios.
Practical Use Cases: From Transcription to Dashboards
One complex workflow for AI is the processing of advisory board transcripts. In this scenario, the AI platform Perplexity was used to categorize topics, summarize content, extract quotes, and generate an interactive dashboard from a dense 58-page transcript. This example demonstrates how far multi-step prompting and AI agent autonomy have progressed.
AI Adoption: Excitement Meets Hesitation
Despite leadership enthusiasm many teams remain hesitant about AI adoption. Common concerns include hallucinations, data security, lack of fluency, restrictive policies, and general mistrust. AI may be thought of as a promising intern: helpful, but not always right. Building organizational comfort with AI starts with choosing low-risk, high-reward projects that achieve early success.
AI in Compliance: Detecting “Phantom Meals”
Another compelling use of AI in speaker bureau compliance is the analysis of hundreds of speaker program records to identify mismatches between sign-in sheets and meal purchases. Anthropic's Claude can create a dashboard that visualizes outliers, including districts and reps with irregular meal counts. The output provides clear, actionable views of compliance metrics. This type of AI-assisted auditing can significantly reduce risk while requiring little technical setup.
Computer Vision: From Slides to Structured Data
AI’s ability to interpret visual content can be seen with ChatGPT's analysis of slide decks. Automatically transcribe slides containing charts and reformat them into clean data. Dense, text-heavy slides can restructured into bullet points with emphasis on clarity and digestibility. These workflows are transforming how text and visuals are repurposed for communication and learning.
A Framework for AI Integration
One practical adoption framework uses six factors to evaluate AI use cases:
- Conceptual appeal
- Simplicity
- Value
- Buzz-worthiness
- Practical feasibility
- Deployability
- Reliability
- Risk profile
Choosing projects that meet all six criteria enables organizations to build early momentum.
Advanced Speaker Training Tools: AI + Virtual Feedback
Woven’s partnership with Copian AI enables fully virtual, interactive speaker training. Physicians rehearse slide delivery and answer Q&A in real-time. The system records, analyzes, and scores responses for regulatory compliance, messaging accuracy, and delivery effectiveness. Teams gain rich longitudinal data, while speakers benefit from rehearsal in a private, safe environment.
Overcoming Review Hurdles and Driving Real Adoption
For compliance teams, early engagement and pre-scripting content help build confidence. For individuals, adoption grows through repeated exposure. Woven's internal data shows that consistent use over 90 days can turn hesitant users into daily adopters.